Ten Principles of Good Design (Dieter Rams)

Ten principles according to Dieter Rams, an industrial designer that lead a team to produce memorable useful products including the Braun coffeemaker and razor. Designers including Apple's Jonathan Ive cite Rams's influence. Video shot by Mary Gow at the San Francisco Museum of Modern Art.



http://www.youtube.com/watch?v=pnce6We3xKM&hl=en

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