Ten Principles of Good Design (Dieter Rams)

Ten principles according to Dieter Rams, an industrial designer that lead a team to produce memorable useful products including the Braun coffeemaker and razor. Designers including Apple's Jonathan Ive cite Rams's influence. Video shot by Mary Gow at the San Francisco Museum of Modern Art.



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American Look: 1950s Automotive, Industrial, Interior and Architectural Design (3/3) (1958)

1958 www.amazon.com Watch the full film: thefilmarchived.blogspot.com 15:10:10:00 LS Modern corporate lobby / reception area (lobby of GM Tech Center) 15:10:29:00 LS Modern and futuristic staircase; people walking up 15:10:40:00 MS People walk through extremely modern office corridors 15:11:09:00 MS Man and woman approach a door marked "AUTHORIZED PERSONNEL ONLY." After ringing the bell another man answers the door. After a brief conversation, they gain admittance. 15:11:23:00 CU Door marked "AUTHORIZED PERSONNEL ONLY" swings closed 15:11:29:00 MS Man makes presentation to group sitting around an office conference table 15:11:38:00 MS Executive sits down at a conference table; has meeting 15:11:55:00 MS Overhead view of man at a drafting table 15:12:11:00 CU Man drawing section of car at drafting table 15:12:12:00 CU Various drawings of car parts 15:12:39:00 MS Man smoking pipe examines drawings of cars 15:13:02:00 CU Set of pastel crayons 15:13:17:00 Camera pans drawings of car parts hung on wall 15:13:28:00 MS Men carrying sketchpads greet secretary; enter office 15:13:50:00 MS Designers and stylists build and paint forms and models for cars 15:14:08:00 CU Pile of clay is sculpted into shape of car body 15:15:20:00 MS Executives point to a model of car which is unveiled; smile and nod approvingly; senior executive shakes hand of subordinate, pats other on back 15:15:58:00 MS Wall of color samples (Art and Color Section) 15:16:02:00 LS Room with display of many color ...



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